@Regrann_App from @thetestifiers - Inspiring #repost @excellenceplatform with @repostapp
The business of an idea is not in it's creation, but in the selling.
There are many business owners, entrepreneurs, self employed, highly creative people, doing their businesses excellently well; yet very broke and without an observable increase in their standard of living.
The business of fashion designing isn't in the making of great wears, it's in the selling.
In fact, how much you will make in your business is totally dependent on how well you can sell your products. The quality of the product might be a leverage for higher sales, but if you don't know how to sell real gold, the man selling gold plated iron might make more money than you. (1) Learn To Create A Connection Between The Product Benefits & The Customers' Wants. “Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman
Link the benefits of your products to the outcomes that your core customers want.
Your customers don’t just want to buy your product for buying sake, they want to create an outcome in their life or endeavours, they want a result. Maybe they want to look great for an event, eat a sumptuous meal, organize a party, survive a competition, build a business,... They are in the market for the shortest path to their desired solution, and they couldn’t care less what your product is. All they care about is _“Will it give me the outcome that I want to have?”_
This means your job is NOT to sell your product, but to sell the outcome that your customers want. Outcomes are the primary thing they care about, and it’s your job to show them that they can have those outcomes via your products/services.
Outcomes comes first, product comes last.
If it doesn’t tell the customer what’s in it for them, it’s hurting your sales.
You need to be able to prove to customers that you’re delivering what they so desperately need, and that your product is strategically placed to solve their problem. ...to be continued.
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